5 Laundry Trends to Follow in 2025

Laundry may be a household essential, but it’s also an industry that’s rapidly evolving. From cutting-edge technology to sustainable solutions, the way we wash, dry, and care for clothes is changing fast.
As we move into 2025, both UK households and professional laundry services are embracing innovations that save time, reduce environmental impact, and improve garment care. Here are five laundry trends you should follow in 2025.

1. Sustainable & Eco-Friendly Laundry

Sustainability remains the number one priority in 2025. Consumers are demanding:

Sustainability

• Plant-based detergents that are gentle on fabrics and the environment
• Low-water washing machines to reduce water waste
• Biodegradable packaging replacing traditional plastic bottles
• Eco-friendly dry cleaning methods using non-toxic solvents

South London and other UK cities are seeing more laundry services highlight their eco credentials as customers choose greener options.

2. Smart & Connected Laundry Machines

Smart technology is no longer a luxury—it's becoming mainstream. In 2025, we'll see:

Smart Technology

• App-controlled washing machines that let you start, pause, and monitor loads remotely
• AI-powered sensors that adjust water, detergent, and cycle length for maximum efficiency
• Energy optimisation features that sync with smart home systems to reduce electricity use

For busy households and professional laundries, this means greater convenience and lower running costs.

3. Laundry-as-a-Service (LaaS) & Subscription Models

The rise of on-demand laundry pickup and delivery is reshaping the industry. Instead of traditional drop-offs, many UK residents are subscribing to:

Subscription Models

• Weekly laundry plans for household washing
• Specialist garment care packages for workwear, uniforms, or sports kits
• App-based services that offer tracking, same-day delivery, and flexible scheduling

This trend saves time and offers hassle-free convenience, especially in big cities like London.

4. Fabric-Friendly Innovations

2025 is all about protecting garments and extending their lifespan. Expect:

Fabric Innovations

• Cold-wash detergents that clean effectively while saving energy
• Advanced stain-removal technology for oil, wine, and protein-based stains
• Gentler drying systems that reduce fabric damage and shrinkage

These innovations help people care for delicate fabrics like silk, wool, and activewear without costly replacements.

5. Personalised Laundry Experiences

With the rise of AI and customer data insights, laundry services are becoming more personalised:

Personalisation

• Custom wash profiles saved in apps for each customer
• Preferred detergents or fabric softeners logged for repeat orders
• Tailored care recommendations based on fabric type and lifestyle

This level of personalisation makes laundry services feel more like wardrobe care partners than just cleaners.

Final Thoughts

The laundry industry in 2025 is about more than just clean clothes—it's about convenience, sustainability, and smarter technology. From eco-friendly practices to AI-powered washing and subscription-based services, these trends are shaping how we think about clothing care.

For UK households and businesses alike, keeping up with these laundry innovations means saving time, protecting garments, and making greener choices.